LG Steam Direct Drive Washing Machine: Laundry Bag Takeover

To communicate the LG Steam Direct Drive Washing Machine’s ‘wrinkle-free washing’ promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in. The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. Advertising Agency: [...]

Source: http://www.ibelieveinadv.com/2011/05/lg-electronics-laundry-bag-takeover/

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