Havas is trying to parlay the creative reputation of its French flagship agency Euro RSCG BETC Paris on an international scale by backing a new BETC-branded micronetwork of five agencies, led by BETC founders Remi Babinet and Mercedes Erra, starting with a London office and more locations to follow in the U.S., Brazil and Asia.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/rQYF7S2nGtw/
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