Bonafont Water: The First 100% Recycled Radio Commercial

To showcase the first 100% recycled bottle, we create the firts 100% recycled radio commercial. We listened over 80 radio commercials made for bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice. Advertising Agency: Young & Rubicam, Mexico Creative Directors: Rafael Barthaburu, Esteban Sacco, Carlos [...]

Source: http://www.ibelieveinadv.com/2011/05/bonafont-water-the-first-100-recycled-radio-commercial/

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