Mr. KjosNew Years Speech 2010. Every New Year�s eve since 1960, the Kingof Norway has given a speech on nationaltelevision to the Norwegian people wherehe reviews important events of the pastyear.Norwegian Airlines is Norway�s leadingairline carrier. Because of their low pricesand informal CEO, the have become apopular brand with ordinary people.We wanted to hijack the king�s speech bybuying the commercial break before theKing went on air and let Norwegian`s CEOaddress the nation with his own speech.The speech lasted for three minutes andended with the CEO telling the nation thatthey could find 10.000 tickets at norwegian.no at give-away prices. Tickets were soldout within a few hours.
Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Directors: Per Erik Jarl, Eirik Stensrud
Copywriters: Christian Hygen, Thomas Askim
Published: January 2010
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Source: http://adsoftheworld.com/media/tv/norwegian_airlines_mr_kjosnew_years_speech_2010
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