Promotional action for alcohol-free Bavaria beer, a brand by Heineken Brasil. Bottles that simulate the ?weeble? effect were placed in bars to emphasize the main benefit of the product, which is to drink and remain on your feet.
Advertising Agency: MarketData Direct & Digital, Curitiba, Brazil
Creative Director: Cristhian Stange
Art Director: Vilmar Luiz
Copywriter: Marcelo Russo
Planner: David Whittaker
Acount Manager: Eduardo Horta
Producer: MiniArt Studio
Published: January 2011
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Source: http://adsoftheworld.com/media/ambient/alcoholfree_bavaria_the_beer_that_wont_knock_you_down
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