By integrating digital capabilities within its larger, more well-known brands, is Omnicom building the agency of the future, one in which digital isn't a silo? Or is it devaluing the complexity of the technology needed to market in 2015 and beyond?
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/vr2QYNOG_u0/
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