Ritz-Carlton Embraces Digital

More than half of Ritz-Carlton's $10 million budget for its "Let Us Stay with You" campaign will be allocated to digital and social media. It marks the first time that digital efforts have accounted for a majority of the marketing budget, but it won't be the last.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/93FYb-CPDS0/

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