We had to launch the new collection of Pakalolo, a brand that was asleep for several years. And we had to talk to the Generation Y, young boys and girls that love to mix things: music, style and behavior. Our strategy was to make noise, creating nonsense videos for MTV and internet with japonese style, [...]
Source: http://www.ibelieveinadv.com/2011/06/marisol-pakalolo-dance-monster-fight-fly/
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