A cavity ruins everything.
Advertising Agency: Prolam Y&R, Chile
Executive Creative Directors: Tony Sarroca, Alvaro Becker, Francisco Cavada
Creative Director: Fabrizio Baracco
Art Directors: Andres Echeverria, Cristian Costa
Copywriters: Fabrizio Baracco, Jaime Cerda
Illustrator: Carburadores
Winners of the 2011 Cannes Lions International Festival of Creativity
Source: http://adsoftheworld.com/media/print/colgate_pool
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