Studios' plans for "Premium VOD" -- letting you see new releases at home 60 days after they open in theaters -- has theater owners upset, but that's not the only hurdle. Studios will also have to change the way they advertise.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/CZ4J4fdVUBs/article.php
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