Advertising: Taking Pickles Out of the Afterthought Aisle

Vlasic, the pickle brand, is placing small ads for its products in the meat and cheese aisles as it tries to get consumers to buy them as grilling season starts.

Source: http://feeds.nytimes.com/click.phdo?i=2f6c8689c9829f1b3fe5839b220971fb

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