Interactive Marketing Spending to Hit $76.6 Billion in 2016

A new report by Forrester Research forecasts that U.S. interactive marketing spending will reach $76.6 billion in 2016 -- equal to TV spending this year, and comprising 35% of all advertising.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/1FZtwSh6Mwc/

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